Trust is moving outside the website – AI Search Intelligence Briefing Issue 05
Trust isn’t living on the website anymore. It’s spread across reviews, forums, videos, citations, and the AI systems stitching all of it together.
AI Is Becoming the Interface. Is Your Business Ready? Issue 04
AI Search Intelligence BriefEdition No. 04October 2–October 8, 2026 AI Is Becoming the Interface. Is your Business Ready? The developments worth paying attention to — and what they tell us about where digital discovery is going. Hillary Bassett Ross — Founder, Kinetic Pencil Updated 10/12/26 · 8 min read Hillary Bassett Ross is an AI … Read more
Issue 03 – AI Search Intelligence Briefing – Oct 1, 2026
EditionNo. 03September 25–October 1, 2026 AI Search Intelligence Brief The developments worth paying attention to — and what they tell us about where digital discovery is going. Hillary Bassett Ross — Founder, Kinetic Pencil Updated 10/7/26 · 6 min read Hillary Bassett Ross is an AI search and web optimization strategist with 20 years of … Read more
Issue 02 – AI Search Intelligence Brief – Sept 24, 2026
EditionNo. 02September 18–24, 2026 AI Search Intelligence Brief The developments worth paying attention to — and what they tell us about where digital discovery is going. Hillary Bassett Ross — Founder, Kinetic Pencil Updated 10/7/2026 · 6 min read Hillary Bassett Ross is an AI search and web optimization strategist with 20 years of experience … Read more
AI Visibility Pitfall: Cache Showing An Old Version Of Your Site
Don’t get snagged by one of these technical problems that keep your website invisible, even when the live version looks fine. Here’s what to look for and how to solve it so you’re still visible in AI search.
Issue 01 – September 17, 2026 AI Search Briefing
AI Search developments worth paying attention to, and insights on where digital discovery is going. Updates from September 10th through September 17th.
How to Get Your Brand Cited By AI Search Engines
Answer engines hand buyers one synthesized response and name only a few sources. Here’s the seven-step system for making sure yours is one of them. By Hillary Bassett Ross Head of Strategy & Content Updated Sep 13, 2026 5 min read On this page + ◆ Key takeaways Be parseable before you’re persuasive. If a … Read more
AI-Mediated Discovery: Why It’s the Biggest Moment in Content Strategy
Suddenly, content has an audience you never designed for. By Hillary Bassett Ross Head of Strategy & Content Updated Sep 13, 2026 3 min read On this page + ◆ Key takeaways There is a second audience. Large language models read, interpret, and answer questions about you before a person ever arrives. The two audiences … Read more