Don’t get snagged by one of these technical problems that keep your website invisible, even when the live version looks fine. Here’s what to look for and how to solve it so you’re still visible in AI search.

AI Search developments worth paying attention to, and insights on where digital discovery is going. Updates from September 10th through September 17th.

Answer engines hand buyers one synthesized response and name only a few sources. Here’s the seven-step system for making sure yours is one of them. By Hillary Bassett Ross Head of Strategy & Content Updated Sep 13, 2026 5 min read On this page + ◆ Key takeaways Be parseable before you’re persuasive. If a … Read more

Suddenly, content has an audience you never designed for. By Hillary Bassett Ross Head of Strategy & Content Updated Sep 13, 2026 3 min read On this page + ◆ Key takeaways There is a second audience. Large language models read, interpret, and answer questions about you before a person ever arrives. The two audiences … Read more