Call confirmed

You’re booked.

A calendar invite with the video link is already in your inbox. Nothing else to do until we talk.


A 90-second hello ● what to expect on the call

Your call

Website Clarity Call

When

YOUR_DATEYOUR_TIME · your local time

How long

30 minutes

Where

ZoomLink is in your calendar invite

With

Hillary Bassett RossKinetic Pencil

Add to calendar →

Need to change it? Reschedule or cancel.

What happens next ● three things

Between now and the call.


  1. Check your inbox

    The calendar invite carries the video link. If it hasn’t arrived in ten minutes, look in promotions or spam, then email me.

  2. Send your URL

    Reply to the invite with your website address. I’ll look through it beforehand so we spend the call on answers rather than orientation.

  3. Bring one question

    The thing about your site that’s been nagging at you. That’s usually where the useful part of the conversation starts.

While you wait ● optional

One thing worth doing before we talk.

Run through the nine systems that decide whether a site earns its keep. Knowing which one worries you most gives us a running start.

Read the guide →
Kinetic Pencil - Ultimate Guide to Web Optimization Promotional Image
Hillary Bassett Ross
Who you’ll be talking to

Hillary Bassett Ross

I run Kinetic Pencil, a website optimization studio. Most of my work is diagnostic: figuring out which part of a site is quietly capping results, then sequencing the fix so each improvement makes the next one work harder.

YOUR_SECOND_BIO_PARAGRAPH – credibility line, notable clients, or how long you’ve been doing this.