We all have a similar goal: to get our audience to respond. I’m Hillary Bassett Ross and I started Kinetic Pencil—a consulting practice helping brands connect with their customers through engaging digital experiences.
Brands resonate when they align with the want, need and motivation of the audience. Our job as marketers? To create the platform and experience that delivers this result.
Kinetic Pencil builds resonating brand experiences through form, story, and media.
In my past 15 years in marketing, I’ve worn almost every hat in the industry: creative director, marketing technologist, digital and social media strategist, web designer, and copywriter. Clients look to me for my fresh approach to creative paired with a ludicrous ability to get things done.
My core focus these days is to help creatives unlock their inner genius, but I’m always happy to connect and help find ways to move your project forward.